Ready to Join: The Fully Booked Musician Mastermind?

From Overlooked to Fully Booked
Step inside the UK’s only marketing and mindset

Mastermind for live event musicians.

Craft your signature act. Get in demand.
Build a robust income on your own terms.

WELCOME, AMBITIOUS MUSICIAN

You don’t need a record deal to be successful. You don’t need an agent, a big team, or even fame. Sure, those things are great. But they won’t give you long-term, sustainable income as a musician, that you control.

We work with some of the world’s top bands and performers, and even musicians with 40-year careers still need to keep an eye on their income.
Because what looks like success from the outside doesn’t always translate to financial stability.

Enter stage left: your rinse-and-repeat premium event act that books itself.

A brand that commands higher fees and a booking system that puts you in charge of your diary, income, and artistic freedom.

The Fully Booked Musician Mastermind is a 12-month coaching container designed for gigging artists who want to thrive in the private and corporate events industry. This is where artistry meets strategy, where aligned marketing replaces hustle, and where you finally get the tools, confidence, and coaching to grow your bookings in a way that feels

abundant, sustainable, and totally YOU.

"This isn’t another course you’ll forget about. It’s a gym membership for your mind, and your music business—where every session brings clarity, momentum, and real-world results."

YOUR TRANSFORMATION

In our signature coaching program at Dixiebird Music, The Fully Booked Musician Mastermind, we've helped countless artists reclaim their power, raise their rates, and step fully into their role as working, well-paid musicians.

Leonie got paid more from one event than she had in an entire year of performing before!!

Brian had over a million streams on his Facebook videos but didn’t know how to monetise it. We turned his act into a premium event offer that speaks directly to bookers—giving him a tangible, sellable product on his own terms.

Gary signed with one of the UK’s top booking agents just 24 hours after joining the mastermind. He was booked to headline a festival and was earning within days of joining.

Sharon levelled up her mindset, refined her strategy, and went from zero bookings to making more from her act than she ever had before.

Mandi joined the mastermind, did the work for just three months, and fully closed her diary for 2024. She’s now booked over 40 events well into 2025.

One masterminder went from feeling overwhelmed managing her band to bringing in £65,000 in just two months—by implementing the systems, strategy, and CEO mindset we mapped out together.

The Fully Booked Musician Mastermind gives you autonomy over your music career, so you’re no longer waiting for agents, venues, or chance. You create your own opportunities. You turn the tap on when you want work—and turn it off when you want space.

This mastermind turns pub acts into polished, premium event acts.

It helps band leaders of established acts create streamlined corporate booking strategies so they can get paid more, work less, and invest in other creative projects.

It helps musicians stop spinning in circles and start booking shows that make them feel excited and proud—not overwhelmed or underpaid.

And while yes, it’s a business mastermind—sales, strategy, marketing, pricing, planning—it’s also about artistry, alignment, energy, and execution.

Inside the mastermind, you’re not just taught—you’re supported, coached, and held accountable by a tight-knit, inspiring community of musicians who are building alongside you.

"Success isn’t built in one breakthrough moment—
it’s built in the days you choose to stay focused, stay supported, and keep showing up for your dream."

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We've Closed The Calendar!!

“I’m forever grateful for Kerri's support and guidance. I feel like I’ve only scratched the surface of the mastermind’s vault—there is still so much more content to explore. I’ve done it all with a baby on my hip, and yet… we’ve already closed the calendar for this year and secured 20 bookings for 2025! (Now sits at 40!)

I think you’ve brought out the real me—the stubbornness in me! I know I can achieve what I’ve set out to do. I feel totally empowered.

Right now, I’m being a sponge—soaking in the information and actually using it. You are heaven sent. Thank you so much.”

Mandi Harkett - Composer, Jazz Singer, Band Leader!

What You’ll Walk Away With

Develop a Premium Event Act That Books Itself
Design a show that turns heads, fills calendars, and commands premium fees—whether you play covers, originals, or both. From branding to setlist curation, you’ll create a show specifically designed to thrive in the private and corporate events market.

If you’re ready to stop chasing gigs and start being the act everyone wants to book, this Mastermind is for you.

Led by a boutique agency owner who’s booked artists for Salesforce, The Landmark Hotel, the National Trust,

and even the British Army—this mastermind gives you insider access most musicians never get.

You’ll learn how to break into the premium private and corporate events market—whether you perform covers, originals, or a mix of both. You'll craft a polished, in-demand act, attract your own high-paying clients, and build a rinse-and-repeat system that evolves with you season after season.

With expert coaching, high-level support, and a community that truly gets it—you’ll stop waiting to be picked

and start running your music career like a powerful, profitable business.

So if you’re asking, “What’s in it for me?”—here you go:

Get Fully Booked With Your Own Client Roster
Learn how to attract and secure high-end bookings directly—so you’re no longer relying on agents or waiting to be picked. You’ll build lasting relationships, land premium gigs, and grow a client list that keeps coming back.

Master Authentic Marketing That Works
Ditch the overwhelm and sleazy sales tactics. You’ll learn soulful, high-converting marketing strategies tailored for musicians—so from enquiry to invoice, you move with clarity, confidence, and ease.

Grow in a High-Level Creative Community
You’re not meant to do this alone. Join a powerful circle of ambitious, heart-led artists who take their music and their business seriously. Expect consistent connection, weekly support, and expert coaching to keep you focused and rising.

Create a Rinse-and-Repeat System That Doubles Your Income
Walk away with a seasonal booking strategy that keeps your act evolving and your calendar full. This is a business-building experience designed to help you create a sustainable, high-income music career on your terms.

In just two days I signed with a high-end booking agent!

I’ve done a lot of programs, courses and masterminds over the years.

Kerri’s ‘The Fully Booked Musician Mastermind’ is up there with the best of them. It’s EXACTLY what I need for where I’m at in my career. I’ve got everything ready (my act, my promo materials, the enthusiasm), I just didn’t have the strategy to get booked. As soon as you log into the program, Kerri just gets on with it. No fluff. No BS. In just a few days I’ve already signed with one high-end booking agent using Kerri’s method and templates! Can’t believe it! I’ve nearly finished my promo pack (which looks GORGEOUS) and ready to send it out and get high-end, high-paying bookings! So glad I joined.

Total game changer.

Gary Albert, Multi-Award-Winning Composer & Performer

FAQ's

QUESTION: I'm not techy at ALL Kerri, what tech will I need? This course is designed for you to sell your event act, without the need to have a website, but you will need some very basic FREE tech, such as: Gdrive Word Spreadsheets Trello Are all you're going to need :)

QUESTION: I hate doing all this self promo :( Can't you just do it for me? Do you have managment? Do you have a budget for a done-for-you service? How has this served you so far? The thing is, if you haven't learnt how to do your own bookings yet, you're missing a trick! Learning the ropes gives you total ownership over your music business and career. You make more money this way too :)

QUESTION: What if I don't have 12 weeks? Can I still achieve this? YES 100%. The course is designed to fit around your own life, and you can pace it however you wish. You can achieve the results in 6 days or 24 weeks, it's up to you.

QUESTION: What's the difference between this course and your mastermind? This course is self-study with no 1-1 or group coaching, it is also designed to get you to the next level, with 10 bookings in your diary. The mastermind is designed to get you FULLY booked and to enter the next level of even gigs, corporate and private special events. Doubling and quadrupling your income. It has bi-monthly group coaching, 1-1's and weekly sessions! If you would you like to see if you are a good fit for the mastermind, book a call here: https://www.themusiciansbusinesscoach.com/service-page/musicians-fully-booked-roadmap-session?referral=service_list_widget

Meet Your Coach!

Hi, I’m Kerri—Singer, DJ, Author, Booking Agent, Entrepreneur, ICF-Registered Coach, Business and Mindset Mentor for Musicians.

I bring over two decades of experience in the live music and events industry, with a background that spans touring artist, booking agent, and large-scale event producer. I’m also the founder of Dixiebird Music & Events, a boutique agency representing artists for high-end private parties, luxury events, and international celebrations.

With a deep passion for helping musicians thrive, I’ve now worked with more than 500 artists on their marketing strategies, press kits, and brand positioning. Since the pandemic, I’ve generated over £500,000 in bookings for the live music industry and continue to champion artists ready to rise into the top tier of their field. My work extends across festival programming, public stage curation, and artistic development both in the UK and globally. I’ve produced events for household names and heritage venues, and I know what it takes to stand out and stay booked in this industry.

I’ve been featured in BBC Business, ITV News, The Evening Standard, The Stage, The Sun, The Daily Mail, West End Extra, Albanian National TV, and am a regular performing arts contributor on BBC Radio 4.

Alongside my industry expertise, I’m trained in EFT (Emotional Freedom Technique) and hold leadership credentials from AYL and ICF. My coaching blends mindset, strategy, and grounded business mentorship to help you build a thriving, booked-out music career—without burnout or compromise.

If you're ready to grow with clarity, confidence, and powerful support, you're in the right place.

WHAT'S INSIDE THE MASTERMIND?

The Fully Booked Musician Vault

You'll get a log-in to the Fully Booked Musician Vault, where you can access all replays, resources, previous masterclasses, templates, videos, spreadsheets, everything you need to become a fully booked musician! You also get access to The Rising Musician Course!

(Value: £4,000)

Monthly Core Trainings

Each month, a powerful new training drops, covering sales, marketing, money, seasonal promotional campaigns, PR, confidence or mindset. All designed to help you build a live booking system for YOU that works.

(Value £5,000)

Spotlight Coaching (Hot Seats with Kerri)

Bring any topic to be coached on in this monthly coaching call. Recieve highly tailored, transformative coaching, marketing feedback, or mindset support on anything you're stuck with for rapid breakthroughs and instant results.

(Value £3000+)

Weekly BANDMIN Sessions

These co-working sessions are where dreamers become doers! Welcome to your most productive hour of the week, working in a focused, supportive space with other musicians doing the work too.(Value£1000+)

Quarterly Visioning & Planning Sessions

Every 90 days, we reset and refocus together. Celebrating the season past and calling in the success for the present quarter. You'll map your next quarter of income, offers and events with total clarity.

(Value: £2000+)

Telegram Mastermind Chat (Mon-Fri)

Real-time coaching in your pocket when you need it. Cheerleading with your new team, you'll never feel like you're doing it alone again.

(Value: £3000+)

Monthly Marketing Audits!

One member's promo materials are chosen each month for a full deep dive marketing audit. Email copy, social media or promo kits, websites and more - you'll learn what books in any niche, even if its not your month the takeaways are extremly valuble for all!

(Value £1000)

The Green Room (Private FB Group)

24/7 access to support, feedback, connection, and community. This is your backstage pass to the hottest hang out in town. This is where you can share promo material, wobbles, wins and celebrate all your new bookings together.

(Value £2000)

The Fully Booked Musician Mastermind

Your initial access is 12 months, during this time you will get access to all of the below, plus and new trainings and upgrades we make within that first year! You'll get the option to roll over at the end, too, and just keep going (some of our masterminders have been here 2 years!)

(The total value of this coaching mastermind exceeds £5,000)

HOW CAN I JOIN?

Ready for unrecognisable, high-level, long-term transformation?
Step into The Top 3% Club—our VIP tier designed for artists ready to scale.
You’ll get everything in the mastermind, plus up to 12 private 1:1 coaching sessions across the year to support your growth, your artistry, and your next level in life and business.

Just getting started?The Rising Musician Course is your perfect intro—an inspiring, practical self-study program designed to help you elevate your promo, land your next 10 gigs, and lay the foundations for a fully booked career.

Ready to go all in?
Join the Fully Booked Musician Mastermind and build your premium event act with real-time coaching, strategy, and a supportive, industry-savvy community behind you.